The Retailer’s Playbook for Customer Acquisition

The economic disruption of 2020 has left retailers facing a host of barriers to growth. Now more than ever – one need remains consistent: a successful customer acquisition program.

We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market. The playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

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