Developing & utilizing Personas is hard work! Marketers sink time into primary research, testing and documentation. Then what? We use Personas for messaging but then lose steam and focus regarding the segmentation part of our strategy. We rely on titles, company size and industry to define personas – but there is so much more! It’s a fatally flawed approach that leads to lackluster results.
Join Samantha Stone in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.
September 17, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST