Forrester Rules Trigger Marketing Privacy 
Customer Experience Matrix
JUNE 17, 2019
None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators. Why does this matter to technology and marketing professionals?
Martech Advisor
OCTOBER 15, 2019
In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. 4 reasons why marketers need to prioritize CDM. 4 reasons why marketers need to prioritize CDM. Table of Content. What is Customer Data Management?
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