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5 Ways for Marketers to Overcome the Analytics Hurdle

LeadsRX

Our takeaway: Data can’t have influence if it is not impartial and not grounded in an actual KPI, such as return on ad spend (ROAS), where what is spent is tied to revenue achieved. Source: A Forrester Consulting Thought Leadership Paper Commissioned By Google , July 2020 (750 marketing decision makers surveyed).