3 Challenges For Marketers When Moving from Lead-Based to Account-Based
6sense
AUGUST 29, 2021
We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch. Because designating an MQL relies on arbitrary values being assigned to activities like form fills, downloads, and click-throughs.
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