Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Neolane “ Making the Business Case for Enterprise Marketing Software ”. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Here's a bunch.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. I’d be happy to fix the infographics for benefit of everyone.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

KEO Marketing

SEPTEMBER 1, 2017

Marketing automation refers to software that automates repetitive marketing tasks. It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Most importantly, marketing automation helps you generate leads. Leverage Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48