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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Tracking methods used – The 4 main tracking tools used are Eloqua, Google Analytics, Conductor and Salesforce. Email Marketing Performance – The metrics used here to measure campaign effectiveness/ROI are the standards including Delivery Rate, Bounces, Unsubscribes, Unique Open Rate, Uniq. Tracking method – Eloqua. . .

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

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Email Marketing vs Marketing Automation Software

TrustRadius Marketing

It is used in our organization for email campaigns, campaign tracking, landing pages, funnels, project management, social media posting, marketing automation, leads capturing, and much more along those lines. This software is amazing for us and our clients helping them distinguish their consumers and how to capture more of them.”.