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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

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SEO Changes in 2018

EMagine B2B Blog

Google revealed its marketing platform, which focuses on both small business and enterprise level organizations. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. FAQ, Q&A, and How To Verticals Debut.

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SEO Changes in 2018

EMagine B2B Blog

Google revealed its marketing platform, which focuses on both small business and enterprise level organizations. In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. FAQ, Q&A, and How To Verticals Debut.