Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?
KoMarketing Associates
SEPTEMBER 14, 2013
Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. How does content marketing play a part in the B2i experience? In fact, I like to say that Marketing is the new Sales.
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