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The Lead Generation Strategy Guide

Zoominfo

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead. Stages of Lead Qualification. Service Level Agreement (SLA).

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. The end result is often a rubric of what cumulative or singular actions constitute a behaviorally qualified lead.