What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. Using technology and software, the goal of CDM is to effectively deliver unique, personalized, real-time and channel-agnostic customer experiences.
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