Best Social Media Stats, Facts and Marketing Research of 2010
Webbiquity
JANUARY 17, 2011
40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), and 30% said it was to get updates on upcoming sales. Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% billion by 2014.
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