Demand Intent Leads Lead Gen MQL 
markempa
JUNE 13, 2017
Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” The rest of their pipeline will come from sales-ready leads from marketing. And you know what?
PureB2B
JUNE 15, 2022
According to Semrush’s State of Content Marketing 2022 report, lead generation is one of the top three goals of content marketing for B2B marketers. However, like the legendary Top Gun duo, marketers are also feeling the need for speed when trying to generate enough leads from their content campaigns. Are Your Landing Pages Ready?
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