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Remove Demand Remove Disintermediation Remove Marketing Budget Creation Remove Sales Cycle
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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Can sales be made relevant and valuable again in these key stages of the buying cycle?

Work Management 40
Work Management ROI Marketing Management Marketing Budget 40
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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Work Management 40
Work Management Marketing Management ROI Marketing Automation Services 40
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