Your ABM Questions Answered:Â How Acxiom Built a Sales Pipeline in 120 Days
Strategic-IC
FEBRUARY 16, 2021
Interesting to see demand generation sitting above one-to-many on one of the slides. Are you treating demand gen as pure awareness or are you targeting specific accounts? So to one-to-one marketing its great, we all acknowledge that if it’s existing accounts, great. What were the title levels you were targeting?
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