What is Customer Data Management (CDM)? Definition, Best Practices and Technology
Martech Advisor
OCTOBER 15, 2019
The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. Definition, Types, Collection, Validation and Analysis. to DXPs to improve customer experience.
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