Database Marketing Marketing Automation Reachforce Segmentation 
Content Standard
JANUARY 9, 2015
You’ve invested a lot of time and money into your marketing automation platform (MAP). Sending personalized emails to niche segments will activate leads and cause more of them to convert, compared to mass emails to your entire database. The best MAPs allow you to personalize pages based on your audience segments.
The Point
JANUARY 6, 2014
If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Delete non-responders.
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