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A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene. What is Marketing Automation, And Why is it Important?

article thumbnail

A Guide to Marketing Automation

Zoominfo

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. What is Marketing Automation, And Why is it Important?