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Demand Generation vs. Lead Generation: Key Differences, Strategies, and More

DealSignal

Use intent data to find in-market buyers. Using intent data is one of the best ways to discover people who are currently in the market for a solution like yours. These intent signals can be actions like number of page clicks, the time spent on a given web page, and more. Demand gen tactics.

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B2B Lead Generation

Inbox Insight

Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. It’s the process of identifying the ideal customers for your product or service, then attracting them to make a purchase. What are B2B leads?