CTR Sales Qualified Opportunity SEM Touchpoints 
Zoominfo
FEBRUARY 25, 2021
Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. What’s more, display campaigns have very low CTR (only 0.17%). Interest: the prospect is actively looking for solutions to improve business outcomes.
Zoominfo
FEBRUARY 25, 2021
Additionally, they should utilize multiple media channels including: Search Engine Marketing (SEM): 75% of searchers don’t go beyond the first page of their search results. What’s more, display campaigns have very low CTR (only 0.17%). Interest: the prospect is actively looking for solutions to improve business outcomes.
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