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The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Check out ZoomInfo’s learning hub on building data-driven Sales Funnels. Interested in learning more?]

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What’s more, display campaigns have very low CTR (only 0.17%). Consideration: leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Data quality: A good way of creating content that will generate leads is analyzing your database to look for trends and attributes.