Remove CTR Remove Dwell Remove ROI Remove ROMI
article thumbnail

Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Most marketers don’t need to dwell on these three metrics since your marketing team is more directly responsible for them. And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working.