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How to Use Marketing Automation for Lead Management?

LeadSquared

Converting contacts or leads into customers is a top priority for every organization. However, companies have struggled with lead nurturing and pushing them down the sales funnel for a long time. Marketing Automation + Lead Management : Combined Benefits. Transfer warm leads to sales. The right step?

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How to Build a Marketing Automation Strategy That Works

LeadSquared

Research shows that companies that excel at lead nurturing generate 50% more sales at 33% lower cost. Airbnb’s nurturing campaign capitalizes on the common characteristic of all Airbnb prospects: Wanderlust. And 41% of consumers switched companies due to poor personalization ( source ). Abandoned shopping cart email.