What does ‘better data quality’ mean for marketers? And how do we get there?
Martech
MAY 22, 2024
The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Clean: Duplicates and irrelevant information should be identified and removed. But what does good quality data look like?
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