Zoominfo

FEBRUARY 12, 2019

As we’ve established, lead management is a complex, multi-step process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data. As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

7 Tips for Improved Lead Management As we’ve established, lead management is a complex, multi-step process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data. Combat this problem by scrubbing your lead database and removing duplicates.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117