Remove CPM Remove Intent Signal Remove Marketing Mix Remove ROAS
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Why ABM Is Your Small Team's Secret Weapon

Hubspot

From there, work with intent signals that show surging topics for certain accounts, like how often they're searching for topics related to your service. Define your marketing mix and invest in the channels most likely to reach and engage your audience with the right messaging. This will look like CTR, CPM, CPA, CTOR, etc.