B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
Customer experience (CX) In B2B and B2C commerce, customer experience (CX) is the outcome of an interaction between an organization and a customer over the course of their relationship. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.
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