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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A web application designed to make it easy for non-technical users to create, edit, and manage a website. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

From website traffic to lead conversion to customer marketing, content plays an indispensable role in a successful inbound marketing strategy. A web application designed to make it easy for non-technical users to create, edit, and manage a website. 24) Cost-per-Lead (CPL). 24) Cost-per-Lead (CPL).