The Top 35 Digital Marketing Acronyms You Need to Know
ClickDimensions
MARCH 8, 2023
CPA (Cost per acquisition)- A model where a business only pays for an action taken, such as a click, an impression, or a sale. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.
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