Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
It requires the customer to find you, engage with your content, and opt into your funnel. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. You eliminate the broad buckets that only connect with the customer halfway. Only 0.75%?
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