41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. . The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. 4: Cost-Per-Lead (CPL). . Common tool used: Marketo. . #4:
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