41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
8: Customer Acquisition Cost (CAC). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQLs require more education and follow-up to be converted to an SQL. .
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