Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Instead of focusing on attracting as many leads as possible, your team will be focusing on attracting accounts that will close and bring the most value : ( Source ). Only 0.75%?
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