Account-based marketing not working? Try these 4 fixes.
Rollworks
JUNE 3, 2018
For example: eCommerce store owners versus Fortune 500 marketing managers. This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Account-based marketing is a new type of funnel. What lead magnets did they download? Only 0.75%?
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