Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. The success of outbound marketing does make sense in this context. Achinta offers his industrial clients marketing for engineers by an engineer.
60 
Let's personalize your content