IBM SJ 45-4 | Ethnographic study of collaborative knowledge work
Buzz Marketing for Technology
JUNE 27, 2008
454.0759 Copyright info. Because we differentiate between a formal business process (referred to by the participants as the companys process) and the personal work process of the participants (the one they use day-to-day to get their work done), we refer to the latter as the human-centric process (or human-facing process).
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