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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum. I’m sure I forgot a few.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Now, the former type of tool has traditionally (and it's a brief tradition!)

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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