Production-Marketing-Sales: Alignment 4.0
Exo B2B
APRIL 5, 2018
Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. On the other hand, alignment allows you to: Improve the customer experience significantly.
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