Contingency Planning Marketing Budget SWOT Trade Show 
Hinge Marketing
JUNE 5, 2017
Any firm that wants to succeed needs a marketing plan. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money – two valuable resources no professional services firm can afford to squander. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.
Hinge Marketing
SEPTEMBER 11, 2017
Strategic marketing sounds like it would be a good idea for a professional services firm. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan.
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