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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. But, it seems to have had the opposite effect.

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Marketer of The Month Podcast- EPISODE 171: From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem

Outgrow

Welcome to the Marketer Of The Month blog! We recently interviewed Connor Jeffers for our monthly podcast – ‘ Marketer of the Month ’! HubSpot’s transition from a marketing-centric to a comprehensive CRM platform. EPISODE 171: From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem The Intro!

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It's actually been a business model since the 1960s. ): Computers were also very expensive, making it unrealistic for any company other than a large enterprise to purchase one, never mind several.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.