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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

This is what makes ABM such a perfect strategy for small B2B companies. That’s because they simply have to identify a few key, high potential target companies and unleash all their effort and marketing talent to convert these folks into opportunities and eventually into customers. You can go as deep as you want here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.