How to Improve B2B Lead Quality
PureB2B
MAY 22, 2018
When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Well, the term “quality” can be highly subjective, perceptual, and conditional. Try various tactics such as email marketing, content marketing, or even cold-calling to follow them up.
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