Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.
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