Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
Engagio
JANUARY 9, 2017
If you want to win in 2017, the whole org must work together on demand gen. Some orgs are even ditching the MQL (Marketing Qualified Lead) and SQL (Sales Qualified Leads) acronyms and are going with a unified PQL (Product Qualified Lead). CMO and Cofounder at Terminus. Senior Analyst, Demand Generation Practice, TOPO.
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