Remove Clickthrough Remove Inbound Marketing Remove Open Rate Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source.