Clickthrough, Cost per Lead and WOM

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Clickthrough

Cost per Lead

WOM

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate. WOM: Word-of-Mouth. CR: Conversion Rate. Learn more here.

Paid Content

Paid Content Work Management Sales Management CMS Development

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead.

Paid Content

Paid Content Sales Management CMS Development Work Management

B2B Marketing Zone

60 Marketing Acronyms Every Industry Pro Should Know

The Ultimate Dictionary of Marketing Terms You Should Know

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