41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . First Meetings - Inbound-sourced leads that have turned into a completed first meeting and/or demo with an Account Executive. . Marketing/Sales Qualified Leads (volume # towards goal). ROAS (booked revenue/media fees). 2) Churn rate.
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