41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . MQL - All leads with an Autopilot lead score greater than 269. MQLs have shown interest enough to be labeled “qualified” but aren’t far enough into the buyer’s journey to be considered legitimate opportunities. MQL-->SAL %.
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