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The Unsung Relationship Between Customer Experience & Marketing: Delivering the Brand Promise

Hubspot

A Walker study on customer experience identified personalization, ease, and speed as the critical elements of a winning customer experience. A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. Who Owns Customer Experience? Is it Sales?

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How to develop a winning customer experience strategy

Sprout Social

It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. Customer Effort Score (CES): This assesses the ease of use of your product or service by asking customers to rate the effort needed to achieve their goal.