41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). .
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